Hi! I'm Eric.
I 3D-printed a printing press.
I'm a designer, builder, and artist. During the day, I untangle gnarly business tools and turn them into slick user experiences. Outside of that, I'm usually making something or spending time with my wife and kids.
What I’ve been up to
An Approach for Designing Trustworthy Agents
How might we build agents that people can trust?
Beyond Vibe-Coding: A Strategic Framework for AI in Design
How AI can strengthen design influence, and practical methods for applying it in our process.
Data-Driven AI Segmentation with EEF
How might we use AI for engagement-based segmentation?
Brockway 250 Printing Press
How I designed and built an affordable, rigid, and mostly 3D-printed printing press for linocut and woodcut artists. Free plans inside.
Reinventing Campaign Management
I've been leading design for a new Campaign experience that bridges legacy systems, empowers marketers, and drives innovation at scale.
Fadagen 2000 Data Generator
While designing dashboards for one of my employers, I found it consistently difficult to generate realistic data trends and timelines that resembled realistic data.…